Dustin Schultz
Dustin Schultz leads video strategy at Union Productions, a creative video agency based in Connecticut. For more than a decade he has helped marketing teams across healthcare, finance, insurance, and B2B turn business goals and the occasional half-baked idea into video campaigns that build trust and perform across channels.
He runs Union's strategy sprints end to end: audience and messaging, creative concepts, production, and distribution. He's an advocate for being medium-agnostic recommending live action, animation, motion, or AI video based on what the goal actually needs and for treating AI video as a practical, client-ready tool rather than a trend.
Dustin's work has contributed to Emmy- and Telly-winning campaigns, and he's a frequent voice on how marketing teams can get premium, accountable video without the layers of a traditional ad agency.
- Video strategy and creative development
- Brand films and advertising
- Customer stories and case studies
- Explainer and product videos
- Executive and thought-leadership content
- Video content systems built for multiple channels
- AI Video Production
Dustin's work has contributed to Emmy- and Telly-winning campaigns produced with the Union team, including:
Articles & guides
Practitioner-led writing on video strategy, budget, and AI — the same thinking behind Union's work.
Your next video should do more than look good.
Most brands settle for production. We start with strategy. Tell us what you are trying to accomplish and we will build the creative around it.
