The creative video agency that turns marketing complexity into clarity.
Union is a Connecticut-based creative video agency for marketing leaders who need more than production. We turn complex business moments into clear, premium campaigns through strategy, creative direction, production, and distribution.
Six services. One accountable creative partner.
Come direct for agency-level strategy and craft, without the agency layers. Start with a single film or build a connected campaign system around the business moment in front of you.
360 Campaigns
Big ideas built into campaign systems: strategy, concept, production, and channel-specific assets from one connected process.
Creative & Video Strategy
Align the audience, message, and central creative idea before production decisions lock the work into place.
AI Video Production
Generative, hybrid, and AI-assisted video built with the same creative and production discipline as every Union campaign.
Media Buying & Distribution
Plan, version, and deploy the work for the channels where it needs to perform, from connected TV and OTT to YouTube, paid social, sales, and web.
Brand Films
Video Production & Post
Bring an established idea to life through premium production, editorial, finishing, versioning, and delivery.
One accountable partner from strategy through launch.
Marketing teams come to Union when the work needs to stay connected from the first strategic decision through final placement. Strategy, creative, production, post, and distribution thinking sit close enough together to protect the original idea.
strategy first
We align the audience, message, creative idea, and asset system before the production approach is locked.
medium-agnostic
Live action, animation, motion, and generative tools each have a role. We recommend the format the objective actually needs.
Agency craft, no agency layers
Senior strategy and creative direction without an extra account layer between the team and the work.
One shoot, a year of assets
Plan the hero film, channel cutdowns, supporting footage, and reusable library before the shoot, not after.
A clear path from strategy to final assets.
Five distinct stages, each with its own job. You can start with strategy alone, no commitment to produce.
Strategy
Workshops to align on audience, message, and the core creative concept before anything gets built.
Pre-production
Scripts, storyboards, casting, locations, and approvals, the film mapped and signed off before we shoot.
Production
A dedicated director and crew capture it across Connecticut, New England, or on location nationwide.
Post & versioning
Edit, color, sound, and motion — plus every cutdown sized for web, social, OTT, and sales.
Launch & library
A distribution plan for where the work runs, and a tagged, searchable library you own for reuse.
Built for regulated and competitive categories.
A strategy-first, medium-agnostic approach travels well — from highly regulated healthcare to fast-moving consumer brands.
Financial & Insurance
High-trust storytelling for regulated brands, including an ongoing national insurance AI-video retainer.
Health & Wellness
Providers, health systems, DTC wellness, and health tech explaining value and building credibility.
AEC & Industrial
Architecture, engineering, and construction brands turning complex, unglamorous work into clear stories.
CPG & Consumer
Product-led brands that need distinctive, scroll-stopping campaign and social content that still performs.
B2B & Technology
Platforms and services translating technical features into instant clarity for buyers and marketing teams.
Marketing Teams
Directors of Brand, VPs of Marketing, and Comms leads who need a partner that flexes with the goal.
Partnerships That Deliver, Testimonials That Prove It
Working with Union has been an absolute pleasure. Their team consistently delivers high-quality video creative assets to support our strategic campaigns that align perfectly with our global brand look and feel. They are incredibly fast with a keen eye for the critical details, flexible to change with our project timelines and enterprise billing processes, and always fun to collaborate with. Their final creative products are sharp, on-brand, and always exceed our expectations
I love working with Union. They are amazing partners and incredibly collaborative. Their “measure twice, cut once” approach has saved us so many headaches. Their communication is spot on, both with us as clients and within their own team. I’m always referring them to colleagues because I know their work is professional, creative, and most importantly, trustworthy.
I choose to work with Union because they're the best collaborative partners. I appreciate their ability to work as a team, to support me and to execute both on-time and on-budget. I rely on their ability to communicate and their vast experience, especially as it relates to the health-tech space.
Working with Union was very refreshing. From the very first call, they understood how to create videos for healthcare brands and how to create impactful videos that would connect with our local community. The result was a collection of TV Commercials that perfectly represented our brand, community, and vision!
We were referred to Union by a digital marketer we trusted. However, because I had never worked with a video production company before, I had my own natural skepticism and uncertainties around the process. All of that went away from the first conversation we had with Dustin and the team at Union. They took the time to learn our goals and our budget. From there, the entire engagement was handled with excellence. They gave us concrete milestones and timelines that were always met. It was clear they were professionals at planning and execution, which is evident in the quality of the video assets they created for us. I'd recommend Union to anyone and feel confident about it. They're one of the best companies I've worked with.
Frequently
Asked Questions
While it depends on the distribution channel, a hero brand film typically runs between 1 and 3 minutes. We often create additional versions from the hero film for use on social media.
Absolutely. We regularly partner with in-house marketing teams to ensure our motion graphics and animation work aligns perfectly with your established visual identity.
A commercial is typically focused on a specific product, offer, or campaign with a direct call to action. A brand film is a higher-level narrative designed to communicate your company's core values, mission, and identity.
We are a creative video agency, but through a partnership with Q1Media, you can get media strategy and buys right through us. Also, we can partner with your internal media buyers or external performance agencies to ensure they have the exact creative assets they need.
From the initial strategy kickoff to final delivery, a full commercial campaign usually takes 8 to 12 weeks, depending on the complexity of the shoot and the number of deliverables.
Our flagship commercial campaigns typically start around $100,000.
It depends on your media plan. Many campaign packages typically include one hero video (60s-90s), two to three cutdowns (15s-30s), and a library of social content.
Yes. If you have existing high-quality footage, we can often bring it into our post-production workflow and recut it for new platforms or updated messaging.
Yes. We are a creative video agency, but through a strategic partnership with Q1Media, you can go right through us as a one-stop-shop.
A creative agency like Union can help you make that decision during the strategy phase. If the goal is human trust (e.g., a healthcare testimonial), live action is required.
Definitely, and also, not really. It can make certain phases of production more efficient, particularly in concepting and post-production. It can make blockbuster-style movies in 30-second commercials, but people can still tell these are AI-generated, putting them in a different category than the video you’re comparing it to. Plus, the strategic thinking, creative direction, and premium finishing required for a successful campaign still demand professional expertise.
Technically yes, but strategically no. Fully AI-generated commercials still require multiple human steps in every phase of production. Commercials produced like this are also a brand decision. For brands where generative AI is the wrong video, AI is best used to support and enhance a campaign, not replace the core creative execution.
A standard post-production schedule is 3 to 5 weeks from the final day of shooting to the delivery of the final assets, depending on the complexity of the edit and the number of deliverables.
We can provide raw footage for your internal team.
We are based in Connecticut and regularly film in New York, Boston, and all of New England. However, we frequently travel nationwide for our clients.
Strategy and creative direction are built into our comprehensive project proposals. We provide transparent, flat-fee pricing based on the scope of the campaign, not hourly billing.
Absolutely. We regularly partner with in-house marketing teams and external branding agencies to ensure our video creative aligns perfectly with your established brand identity.
No. In fact, it is often better to bring us in before the script is written. We can help you develop the concept and write a script that is optimized for the screen.
Keep Exploring
Where teams usually go from here dig into the thinking, or scope your own project.
Why one brand film outperforms a dozen ads — and how to brief one.
The strategy behind spending your video budget on fewer, better assets.
AI Video Production, grounded in real client work.
The strategy behind spending your video budget on fewer, better assets.
Understand what a project typically costs.
The strategy behind spending your video budget on fewer, better assets.
Start with the business moment.
Bring us the opportunity, the challenge, or the half-formed idea. We will help you determine what the work needs to accomplish before production begins.
