“Dear Scientist” Video Series in Partnership with The Boston Globe

A heartfelt video series connecting real families to Pfizer scientists—bringing clarity and trust to pediatric vaccines through documentary storytelling.

Video Production

Commercial

Social Media

✦ Overview

The Challenge

Pfizer launched a partnership with the Boston Globe called “Dear Scientist”, helping give answers to the questions of everyday people. Each question needed to be answered with a compelling documentary-style story.

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The Solution

The Boston Globe found the stories, and our team supported this full campaign in both production and post-production.

See more of the campaign here.

✦ Strategy

Each story had to be addressed differently. For this first film, we had the mother read the script of the letter she wrote. From there, we moved the story into the interview between her and the Pfizer scientist.

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Building trust is critical within healthcare, it’s one of the 3 core challenges we help health and wellness brands tackle. Dear Scientist connects real people with real questions to Pfizer scientists who help bring clarity to the complex pharma world.