“It’s Personal” Brand & Culture Campaign
A brand & culture campaign built around the “It’s Personal” message to support talent acquisition and marketing.
✦ Overview
The Challenge
Shipman & Goodwin is a major, multistate law firm, home to hundreds of lawyers. After launching a successful video campaign celebrating their 100 year anniversary, they returned with a new need: to showcase their culture in a way to drive talent acquisition and support marketing.
The Solution
We took their ‘It’s Personal’ tagline and transformed it into a full video campaign.
✦ Strategy
The campaign featured:
- A hero video about their culture
- Four :30 social version for ads
- Four looping videos to be featured across their website
✦ Credits
- Director / Stephen Fiore
- Producer / Edward Soto
- DP / Mike Curry
- Editor & Motion Graphics / Stephen Fiore
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Video Deliverables
