“GLP-1 Launch” Brand Video Strategy and OTT
Lifestyle-led launch campaign delivering multi-platform videos for MDExam’s GLP-1 awareness.
✦ Overview
The Challenge
MDExam was a brand-new company, branded and launched by our friends at Nuovo agency. They needed to bring awareness to their GLP-1 offering.
The Solution
Our 3-Step Brand Video Strategy created a hero video, social ads, and commercials for both OTT and broadcast TV.
✦ Strategy
Show relatable lifestyle stories of people wanting to lose weight. From several days of capture we were able to create over a dozen videos with multiple versions for use on social, TV, and OTT.
Last, we organized all the footage into a searchable, cloud-based library we call Toolbelt.
✦ Credits
- Director / Stephen Fiore
- Producer / Edward Soto
- Associate Producer / Ally Evarts
- DP / Michael Curry
- Editor & Motion Graphics / Alexandra Ofiara
- Post Sound / Alexandra Ofiara
- Color / Stephen Fiore
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Video Deliverables
