“Sleep Simply” OTT Campaign
Split-screen OTT ad boosted performance by 40% and brand search by 150%.
✦ Overview
The Challenge
Complete Sleep was a brand-new company, but was starting to see great potential with video. Their experience had been with UGC creators, but they bet that producing more premium content would generate stronger results.
The Solution
When a company is first investing in premium video, we always recommend producing content with a super clear message and long shelf life. This campaign would be used for their digital ads and an OTT campaign.
✦ Strategy
We developed a split-screen concept directly comparing the experience of the traditional CPAP wearer to the Complete Sleep mouthguard. We told the story of use both at home and while traveling.
- The video outperformed their still image ads by 40%+.
- OTT ads drove a 150% lift in brand search.
✦ Credits
- Director / Stephen Fiore
- Producer / Edward Soto
- Writer / Dustin Schultz
- DP / Mike Curry
- Editor & Motion Graphics / Stephen Fiore
- Post Sound / Alex Ofiara
- Color / Alex Ofiara
Video Deliverables
We were referred to Union by a digital marketer we trusted. However, because I had never worked with a video production company before, I had my own natural skepticism and uncertainties around the process. All of that went away from the first conversation we had with Dustin and the team at Union. They took the time to learn our goals and our budget. From there, the entire engagement was handled with excellence. They gave us concrete milestones and timelines that were always met. It was clear they were professionals at planning and execution, which is evident in the quality of the video assets they created for us. I'd recommend Union to anyone and feel confident about it. They're one of the best companies I've worked with.
