“Kids Meals & Snacks. Delivered.”, an OTT & Social Campaign
From UGC to premium OTT—this campaign helped Little Spoon reach modern parents with snackable, platform-ready video ads.
✦ Overview
The Challenge
Little Spoon delivers healthy meals and snacks for kids. Their video strategy had relied heavily on UGC, but now, looking to move into OTT streaming ads, they needed something more premium in quality.
The Solution
We created :30 and :15 versions of this ad, as well as social media versions.
✦ Strategy
We wanted to focus on one key story, relatable to the demographic Little Spoon was focused on; working parents. The campaign ended up with a total of 7 videos.
✦ Credits
- Director / Stephen Fiore
- Producer / Edward Soto
- DP / Michael Curry
- Editor / Alexandra Ofiara, Stephen Fiore
- Motion Graphics / Alexandra Ofiara, Stephen Fiore
- Post Sound / Stephen Fiore, Matt Berky
- Color / Ben Handler
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Video Deliverables
