“Mobile Cancer Screening” Testimonial Campaign
A heartfelt testimonial brought to life through deep pre-interviews, aligning a personal story with Canon’s cancer screening mission.
✦ Overview
The Challenge:
“We have a patient with an amazing story… but they’re in rural West Virginia”. The team at Canon didn’t yet know our first Emmy Award was for a documentary series filmed in Haiti.
The Solution:
Canon knew they wanted to capture this story, now we just needed to pull together the logistics and deliverables strategy.
✦ Strategy
We start all testimonials with first, understanding the marketing message. Then, we conduct pre-interviews with the subjects of the story - in this case, Allen and his daughter.
These pre-interviews are critical as they help us understand how the subject naturally talks and responds to questions. Doing this we can find the most authentic cross-overs between the marketing message goals and the subject’s story.
✦ Credits
- Director / Edward Soto
- Producer / Edward Soto
- DP / Garrett Samodel
- Editor & Motion Graphics / Alexandra Ofiara
- Post Sound / Alexandra Ofiara
- Color / Stephen Fiore
Video Deliverables
