AI Video Production
Union is a creative video agency based in Connecticut, helping marketing teams across New England and beyond turn strategy into video that performs. Six services under one roof, from AI video production to live-action brand films, built for web, social, paid media, and sales.
✦ SERVICE SNAPSHOT
AI didn't replace video production — it might've replaced the camera. Union integrates AI into real workflows to deliver better concepts, faster edits, and more scalable campaigns, applied only where it solves a real marketing problem.
Teams that want to scale content, test faster, and stretch budgets — with premium quality intact.
AI-assisted concepting, animatics, scalable b-roll, faster post, hybrid AI + live-action campaigns.
AI concepting & storyboards, AI-assisted post, generated assets, hybrid production, versioning.
Faster concepting & post; full scope by project.
Scoped per project · often on retainer. See pricing →
More concepts tested, faster edits, and scalable campaigns grounded in production, not hype.
Practical AI, applied where it works.
Union stays at the forefront of generative production so our clients can use the technology with purpose. Every decision begins with the message, followed by the creative and production approach best suited to deliver it.
We offer full generative AI production for individual campaigns. Our team leads the work from concept and visual development through generation, editorial, sound, and final delivery. A consistent way to produce high-quality AI work at scale.
Whether the right solution is fully generative or hybrid, the technology serves the creative, not the other way around. Our standard remains the same: thoughtful ideas, premium execution, and work designed to move the business forward.
How we use AI in production
We use AI where it improves speed, clarity, or creative options, but never sacrificing the premium quality of the final deliverable.
See the vision before production
We use generative AI to rapidly visualize concepts and build animatics.
Faster, cleaner finishing
We utilize AI-assisted tools for audio cleanup, color matching, rotoscoping, and transcript-based editing, significantly reducing post-production timelines.
Shots that were cost-prohibitive
When appropriate, we use generative AI to create b-roll, abstract visualizers, or background plates that would be cost-prohibitive to shoot practically.
The Hybrid Approach: AI + Live Action
Video strategy shouldn’t be confined by medium. We help you determine when a project requires the authenticity of a live shoot, and when it can be enhanced or entirely generated using AI tools.
Grounded in production
Real AI video for real clients, including a national insurance retainer — not hype.
Premium quality intact
We use AI where it helps, never at the cost of the final deliverable.
Medium-agnostic
Live action, animation, motion, or AI — chosen for the goal.
Strategy decides
We determine AI vs live action during strategy, not on a whim.
Built for regulated and competitive categories.
A strategy-first, medium-agnostic approach travels well — from highly regulated healthcare to fast-moving consumer brands.
Financial & Insurance
High-trust storytelling for regulated brands, including an ongoing national insurance AI-video retainer.
Health & Wellness
Providers, health systems, DTC wellness, and health tech explaining value and building credibility.
AEC & Industrial
Architecture, engineering, and construction brands turning complex, unglamorous work into clear stories.
CPG & Consumer
Product-led brands that need distinctive, scroll-stopping campaign and social content that still performs.
B2B & Technology
Platforms and services translating technical features into instant clarity for buyers and marketing teams.
Marketing Teams
Directors of Brand, VPs of Marketing, and Comms leads who need a partner that flexes with the goal.
The challenges this service is built to fix
“Our product is complex and no one really gets it.”
Expert video strategy and creative direction designed to translate technical features into instant clarity.
“We look and sound like every other health brand”
Strategic creative direction that skips traditional ad agency formulas to deliver standout, authentic storytelling.
“We shoot once and run out of content in a month.”
Comprehensive video strategies designed to repurpose core creative into a scalable, multi-channel content engine.
“Our video spend is hard to justify to leadership”
End-to-end campaigns where strategy, creative, production, and distribution perfectly align to deliver defensible ROI.
Everything from blank page to launch-ready assets.
Creative concept & messaging
Audience, positioning, and the single idea your video must land.
Concepting, scripting & storyboards
The film mapped out and approved before we shoot.
Channel versioning
Cutdowns sized for web, social, OTT, paid media, and sales.
Editing, color, sound & motion
Award-winning post that makes the work feel premium.
Distribution plan
Where the work runs and how it performs on each channel.
Searchable video library
Every clip tagged and owned by you, ready to reuse for life.
Medium-agnostic production
Live action, animation, motion, or AI video — and a crew across Connecticut & New England.
Compliance-aware process
Built for regulated brands, with approvals factored in from day one.
A clear path from strategy to final assets.
Five distinct stages, each with its own job. You can start with strategy alone, no commitment to produce.
Strategy
Workshops to align on audience, message, and the core creative concept before anything gets built.
Pre-production
Scripts, storyboards, casting, locations, and approvals, the film mapped and signed off before we shoot.
Production
A dedicated director and crew capture it across Connecticut, New England, or on location nationwide.
Post & versioning
Edit, color, sound, and motion — plus every cutdown sized for web, social, OTT, and sales.
Launch & library
A distribution plan for where the work runs, and a tagged, searchable library you own for reuse.
Partnerships That Deliver, Testimonials That Prove It
Working with Union has been an absolute pleasure. Their team consistently delivers high-quality video creative assets to support our strategic campaigns that align perfectly with our global brand look and feel. They are incredibly fast with a keen eye for the critical details, flexible to change with our project timelines and enterprise billing processes, and always fun to collaborate with. Their final creative products are sharp, on-brand, and always exceed our expectations
I love working with Union. They are amazing partners and incredibly collaborative. Their “measure twice, cut once” approach has saved us so many headaches. Their communication is spot on, both with us as clients and within their own team. I’m always referring them to colleagues because I know their work is professional, creative, and most importantly, trustworthy.
I choose to work with Union because they're the best collaborative partners. I appreciate their ability to work as a team, to support me and to execute both on-time and on-budget. I rely on their ability to communicate and their vast experience, especially as it relates to the health-tech space.
Working with Union was very refreshing. From the very first call, they understood how to create videos for healthcare brands and how to create impactful videos that would connect with our local community. The result was a collection of TV Commercials that perfectly represented our brand, community, and vision!
We were referred to Union by a digital marketer we trusted. However, because I had never worked with a video production company before, I had my own natural skepticism and uncertainties around the process. All of that went away from the first conversation we had with Dustin and the team at Union. They took the time to learn our goals and our budget. From there, the entire engagement was handled with excellence. They gave us concrete milestones and timelines that were always met. It was clear they were professionals at planning and execution, which is evident in the quality of the video assets they created for us. I'd recommend Union to anyone and feel confident about it. They're one of the best companies I've worked with.
One accountable partner from strategy through launch.
Marketing teams come to Union when the work needs to stay connected from the first strategic decision through final placement. Strategy, creative, production, post, and distribution thinking sit close enough together to protect the original idea.
strategy first
We align the audience, message, creative idea, and asset system before the production approach is locked.
medium-agnostic
Live action, animation, motion, and generative tools each have a role. We recommend the format the objective actually needs.
Agency craft, no agency layers
Senior strategy and creative direction without an extra account layer between the team and the work.
One shoot, a year of assets
Plan the hero film, channel cutdowns, supporting footage, and reusable library before the shoot, not after.
What this typically costs
low-risk entry
Our low-ticket way to start concepts and a plan, with no obligation to produce.
$40k–$150k+
Most meaningful projects start at $40k; campaigns land $75k–$150k+.
$10–20k+/mo
Ongoing AI video or editing & post-production support.
Frequently
Asked Questions
A creative agency like Union can help you make that decision during the strategy phase. If the goal is human trust (e.g., a healthcare testimonial), live action is required.
Strategy and creative direction are built into our comprehensive project proposals. We provide transparent, flat-fee pricing based on the scope of the campaign, not hourly billing.
We are based in Connecticut and regularly film in New York, Boston, and all of New England. However, we frequently travel nationwide for our clients.
We can provide raw footage for your internal team.
A standard post-production schedule is 3 to 5 weeks from the final day of shooting to the delivery of the final assets, depending on the complexity of the edit and the number of deliverables.
Technically yes, but strategically no. Fully AI-generated commercials still require multiple human steps in every phase of production. Commercials produced like this are also a brand decision. For brands where generative AI is the wrong video, AI is best used to support and enhance a campaign, not replace the core creative execution.
Definitely, and also, not really. It can make certain phases of production more efficient, particularly in concepting and post-production. It can make blockbuster-style movies in 30-second commercials, but people can still tell these are AI-generated, putting them in a different category than the video you’re comparing it to. Plus, the strategic thinking, creative direction, and premium finishing required for a successful campaign still demand professional expertise.
Keep exploring
Your next video should do more than look good.
Most brands settle for production. We start with strategy. Tell us what you are trying to accomplish and we will build the creative around it.
