Brand Films
Union is a creative video agency based in Connecticut, helping marketing teams across New England and beyond turn strategy into video that performs. Six services under one roof, from AI video production to live-action brand films, built for web, social, paid media, and sales.
✦ SERVICE SNAPSHOT
‘Story’ might be the most overused word in marketing, but done right it's the most powerful tool you have. Brand films explain the complex, build emotional resonance, and establish trust before the sales conversation ever starts.
Brands that need recognition, trust, and emotional resonance at the top of the funnel.
Brand anthems, founder stories, motion-graphics explainers, animated brand stories, documentaries.
Core narrative, script & storyboard, live-action or animated production, hero film + cutdowns.
6–10 weeks depending on scope.
Projects from $40k (sweet spot $75k–$150k). See pricing →
A memorable, human story that builds trust before the first sales call.
Make your company unmistakable.
A brand film distills what makes your company different into an idea and feeling people will remember. These are story-led films that reveal the perspective, belief, or human truth a brand can own. We want to give audiences a reason to recognize and trust the company.
Our approach to brand storytelling
We sometimes call our discovery sessions ‘therapy sessions,’ because getting who you are into a few minutes is genuinely hard. That's the work we do upfront.
Start with what you do differently
We look beneath the standard claims of quality, service, and expertise, uncovering what the company genuinely does differently. That truth becomes the foundation of the film.
The format that serves the story
We distill that truth into a focused creative concept with a clear point of view. The one idea the audience should understand, feel, and remember.
Find the ‘stars with an S’.
We help choose the format that makes the idea most distinctive and fits best with the brand.
Why marketing teams trust our brand films
If you’re a marketer, we help you:
We focus on emotion
Information tells, but emotion sells. We prioritize making viewers feel something.
We build the blueprint first
We do not shoot without a strategy. We ensure the script and storyboard are fully aligned with your goals before production begins.
We deliver premium quality
A brand film is often the first impression a prospect has of your company. We ensure the production value reflects the quality of your brand.
Built for regulated and competitive categories.
A strategy-first, medium-agnostic approach travels well — from highly regulated healthcare to fast-moving consumer brands.
Financial & Insurance
High-trust storytelling for regulated brands, including an ongoing national insurance AI-video retainer.
Health & Wellness
Providers, health systems, DTC wellness, and health tech explaining value and building credibility.
AEC & Industrial
Architecture, engineering, and construction brands turning complex, unglamorous work into clear stories.
CPG & Consumer
Product-led brands that need distinctive, scroll-stopping campaign and social content that still performs.
B2B & Technology
Platforms and services translating technical features into instant clarity for buyers and marketing teams.
Marketing Teams
Directors of Brand, VPs of Marketing, and Comms leads who need a partner that flexes with the goal.
The challenges this service is built to fix
“Our product is complex and no one really gets it.”
Expert video strategy and creative direction designed to translate technical features into instant clarity.
“We look and sound like every other health brand”
Strategic creative direction that skips traditional ad agency formulas to deliver standout, authentic storytelling.
“We shoot once and run out of content in a month.”
Comprehensive video strategies designed to repurpose core creative into a scalable, multi-channel content engine.
“Our video spend is hard to justify to leadership”
End-to-end campaigns where strategy, creative, production, and distribution perfectly align to deliver defensible ROI.
Everything from blank page to launch-ready assets.
Creative concept & messaging
Audience, positioning, and the single idea your video must land.
Concepting, scripting & storyboards
The film mapped out and approved before we shoot.
Channel versioning
Cutdowns sized for web, social, OTT, paid media, and sales.
Editing, color, sound & motion
Award-winning post that makes the work feel premium.
Distribution plan
Where the work runs and how it performs on each channel.
Searchable video library
Every clip tagged and owned by you, ready to reuse for life.
Medium-agnostic production
Live action, animation, motion, or AI video — and a crew across Connecticut & New England.
Compliance-aware process
Built for regulated brands, with approvals factored in from day one.
A clear path from strategy to final assets.
Five distinct stages, each with its own job. You can start with strategy alone, no commitment to produce.
Strategy
Workshops to align on audience, message, and the core creative concept before anything gets built.
Pre-production
Scripts, storyboards, casting, locations, and approvals, the film mapped and signed off before we shoot.
Production
A dedicated director and crew capture it across Connecticut, New England, or on location nationwide.
Post & versioning
Edit, color, sound, and motion — plus every cutdown sized for web, social, OTT, and sales.
Launch & library
A distribution plan for where the work runs, and a tagged, searchable library you own for reuse.
Partnerships That Deliver, Testimonials That Prove It
Working with Union has been an absolute pleasure. Their team consistently delivers high-quality video creative assets to support our strategic campaigns that align perfectly with our global brand look and feel. They are incredibly fast with a keen eye for the critical details, flexible to change with our project timelines and enterprise billing processes, and always fun to collaborate with. Their final creative products are sharp, on-brand, and always exceed our expectations
I love working with Union. They are amazing partners and incredibly collaborative. Their “measure twice, cut once” approach has saved us so many headaches. Their communication is spot on, both with us as clients and within their own team. I’m always referring them to colleagues because I know their work is professional, creative, and most importantly, trustworthy.
I choose to work with Union because they're the best collaborative partners. I appreciate their ability to work as a team, to support me and to execute both on-time and on-budget. I rely on their ability to communicate and their vast experience, especially as it relates to the health-tech space.
Working with Union was very refreshing. From the very first call, they understood how to create videos for healthcare brands and how to create impactful videos that would connect with our local community. The result was a collection of TV Commercials that perfectly represented our brand, community, and vision!
We were referred to Union by a digital marketer we trusted. However, because I had never worked with a video production company before, I had my own natural skepticism and uncertainties around the process. All of that went away from the first conversation we had with Dustin and the team at Union. They took the time to learn our goals and our budget. From there, the entire engagement was handled with excellence. They gave us concrete milestones and timelines that were always met. It was clear they were professionals at planning and execution, which is evident in the quality of the video assets they created for us. I'd recommend Union to anyone and feel confident about it. They're one of the best companies I've worked with.
One accountable partner from strategy through launch.
Marketing teams come to Union when the work needs to stay connected from the first strategic decision through final placement. Strategy, creative, production, post, and distribution thinking sit close enough together to protect the original idea.
strategy first
We align the audience, message, creative idea, and asset system before the production approach is locked.
medium-agnostic
Live action, animation, motion, and generative tools each have a role. We recommend the format the objective actually needs.
Agency craft, no agency layers
Senior strategy and creative direction without an extra account layer between the team and the work.
One shoot, a year of assets
Plan the hero film, channel cutdowns, supporting footage, and reusable library before the shoot, not after.
What this typically costs
low-risk entry
Our low-ticket way to start concepts and a plan, with no obligation to produce.
$40k–$150k+
Most meaningful projects start at $40k; campaigns land $75k–$150k+.
$10–20k+/mo
Ongoing AI video or editing & post-production support.
Frequently
Asked Questions
We are based in Connecticut and regularly film in New York, Boston, and all of New England. However, we frequently travel nationwide for our clients.
Yes. We are a creative video agency, but through a strategic partnership with Q1Media, you can go right through us as a one-stop-shop.
Absolutely. We regularly partner with in-house marketing teams and external branding agencies to ensure our video creative aligns perfectly with your established brand identity.
Strategy and creative direction are built into our comprehensive project proposals. We provide transparent, flat-fee pricing based on the scope of the campaign, not hourly billing.
A commercial is typically focused on a specific product, offer, or campaign with a direct call to action. A brand film is a higher-level narrative designed to communicate your company's core values, mission, and identity.
Absolutely. We regularly partner with in-house marketing teams to ensure our motion graphics and animation work aligns perfectly with your established visual identity.
While it depends on the distribution channel, a hero brand film typically runs between 1 and 3 minutes. We often create additional versions from the hero film for use on social media.
Keep exploring
Your next video should do more than look good.
Most brands settle for production. We start with strategy. Tell us what you are trying to accomplish and we will build the creative around it.
