Video Production & Post
Union is a creative video agency based in Connecticut, helping marketing teams across New England and beyond turn strategy into video that performs. Six services under one roof, from AI video production to live-action brand films, built for web, social, paid media, and sales.
✦ SERVICE SNAPSHOT
A great strategy is only as valuable as its execution. Union handles physical production and post entirely in-house, so you don't manage multiple vendors or watch your strategy get lost in translation on set.
Teams with a concept ready to produce — from documentary-style shoots to full-scale commercial productions.
Broadcast commercials, brand films, case studies, multi-cam shoots, edit & finishing.
Live-action production, sound design, color grading, motion graphics, cutdowns, still photography.
Post-production 3–5 weeks from final shoot day; full projects longer by scope.
Scoped per project · projects from $40k. See pricing →
Premium, finished assets — a hero film plus a full package of cutdowns and stills.
Execution has to meet the ambition of the idea.
Union is a full-service production company with expertise across film, photography, commercial, and experiential work. We lead the entire process from pre-production and filming through editorial and final delivery, bringing together top talent on both sides of the camera.
We’re not built around a fixed roster of directors or a single house style. We start with what the creative requires, then assemble the artists best suited to bring it to life. The talent serves the idea, not the other way around.
We also embrace emerging tools, including AI, wherever they can make the process faster, smarter, or more creatively expansive without compromising the craft.
Throughout it all, Union remains the single accountable partner: collaborative, flexible, fast-moving, and enjoyable to work with (our moms say we have nice smiles). We protect the concept and ensure every detail meets the standard expected of national brand work.
Our production capabilities
Whether we’re shooting a national broadcast commercial or a documentary-style brand film, our production approach is designed for maximum efficiency and premium quality.
Crews that scale to the project
We scale our crews to fit the project. From nimble, documentary-style shoots to full-scale commercial productions with custom set builds, specialized lighting, and premium talent.
More than cutting footage
Post-production is not just cutting the footage together. We handle sound design, audio mixing, professional color grading, motion graphics, and music licensing.
A complete package, not one file
Typically, we work on campaigns. We deliver a complete package of assets, including multiple cutdowns (e.g., 60-second, 30-second, and 15-second versions), alternate aspect ratios for social media, and still photography pulled from the footage.
Why marketing teams trust our production
As a marketer, you know how hard it is to get all the stakeholders aligned. To make sure everyone is happy, we:
We shoot for the edit
Because our directors and editors are on the same team, we know exactly what coverage we need on set to make the final edit work.
We maximize the shoot day
We plan every shoot day down to the minute to optimize time and efficiency.
We manage the logistics
You focus on the marketing goals; we handle the permits, insurance, casting, locations, and catering.
Built for regulated and competitive categories.
A strategy-first, medium-agnostic approach travels well — from highly regulated healthcare to fast-moving consumer brands.
Financial & Insurance
High-trust storytelling for regulated brands, including an ongoing national insurance AI-video retainer.
Health & Wellness
Providers, health systems, DTC wellness, and health tech explaining value and building credibility.
AEC & Industrial
Architecture, engineering, and construction brands turning complex, unglamorous work into clear stories.
CPG & Consumer
Product-led brands that need distinctive, scroll-stopping campaign and social content that still performs.
B2B & Technology
Platforms and services translating technical features into instant clarity for buyers and marketing teams.
Marketing Teams
Directors of Brand, VPs of Marketing, and Comms leads who need a partner that flexes with the goal.
The challenges this service is built to fix
“Our product is complex and no one really gets it.”
Expert video strategy and creative direction designed to translate technical features into instant clarity.
“We look and sound like every other health brand”
Strategic creative direction that skips traditional ad agency formulas to deliver standout, authentic storytelling.
“We shoot once and run out of content in a month.”
Comprehensive video strategies designed to repurpose core creative into a scalable, multi-channel content engine.
“Our video spend is hard to justify to leadership”
End-to-end campaigns where strategy, creative, production, and distribution perfectly align to deliver defensible ROI.
Everything from blank page to launch-ready assets.
Creative concept & messaging
Audience, positioning, and the single idea your video must land.
Concepting, scripting & storyboards
The film mapped out and approved before we shoot.
Channel versioning
Cutdowns sized for web, social, OTT, paid media, and sales.
Editing, color, sound & motion
Award-winning post that makes the work feel premium.
Distribution plan
Where the work runs and how it performs on each channel.
Searchable video library
Every clip tagged and owned by you, ready to reuse for life.
Medium-agnostic production
Live action, animation, motion, or AI video — and a crew across Connecticut & New England.
Compliance-aware process
Built for regulated brands, with approvals factored in from day one.
A clear path from strategy to final assets.
Five distinct stages, each with its own job. You can start with strategy alone, no commitment to produce.
Strategy
Workshops to align on audience, message, and the core creative concept before anything gets built.
Pre-production
Scripts, storyboards, casting, locations, and approvals, the film mapped and signed off before we shoot.
Production
A dedicated director and crew capture it across Connecticut, New England, or on location nationwide.
Post & versioning
Edit, color, sound, and motion — plus every cutdown sized for web, social, OTT, and sales.
Launch & library
A distribution plan for where the work runs, and a tagged, searchable library you own for reuse.
Partnerships That Deliver, Testimonials That Prove It
Working with Union has been an absolute pleasure. Their team consistently delivers high-quality video creative assets to support our strategic campaigns that align perfectly with our global brand look and feel. They are incredibly fast with a keen eye for the critical details, flexible to change with our project timelines and enterprise billing processes, and always fun to collaborate with. Their final creative products are sharp, on-brand, and always exceed our expectations
I love working with Union. They are amazing partners and incredibly collaborative. Their “measure twice, cut once” approach has saved us so many headaches. Their communication is spot on, both with us as clients and within their own team. I’m always referring them to colleagues because I know their work is professional, creative, and most importantly, trustworthy.
I choose to work with Union because they're the best collaborative partners. I appreciate their ability to work as a team, to support me and to execute both on-time and on-budget. I rely on their ability to communicate and their vast experience, especially as it relates to the health-tech space.
Working with Union was very refreshing. From the very first call, they understood how to create videos for healthcare brands and how to create impactful videos that would connect with our local community. The result was a collection of TV Commercials that perfectly represented our brand, community, and vision!
We were referred to Union by a digital marketer we trusted. However, because I had never worked with a video production company before, I had my own natural skepticism and uncertainties around the process. All of that went away from the first conversation we had with Dustin and the team at Union. They took the time to learn our goals and our budget. From there, the entire engagement was handled with excellence. They gave us concrete milestones and timelines that were always met. It was clear they were professionals at planning and execution, which is evident in the quality of the video assets they created for us. I'd recommend Union to anyone and feel confident about it. They're one of the best companies I've worked with.
One accountable partner from strategy through launch.
Marketing teams come to Union when the work needs to stay connected from the first strategic decision through final placement. Strategy, creative, production, post, and distribution thinking sit close enough together to protect the original idea.
strategy first
We align the audience, message, creative idea, and asset system before the production approach is locked.
medium-agnostic
Live action, animation, motion, and generative tools each have a role. We recommend the format the objective actually needs.
Agency craft, no agency layers
Senior strategy and creative direction without an extra account layer between the team and the work.
One shoot, a year of assets
Plan the hero film, channel cutdowns, supporting footage, and reusable library before the shoot, not after.
What this typically costs
low-risk entry
Our low-ticket way to start concepts and a plan, with no obligation to produce.
$40k–$150k+
Most meaningful projects start at $40k; campaigns land $75k–$150k+.
$10–20k+/mo
Ongoing AI video or editing & post-production support.
Frequently
Asked Questions
Absolutely. We regularly partner with in-house marketing teams and external branding agencies to ensure our video creative aligns perfectly with your established brand identity.
Definitely, and also, not really. It can make certain phases of production more efficient, particularly in concepting and post-production. It can make blockbuster-style movies in 30-second commercials, but people can still tell these are AI-generated, putting them in a different category than the video you’re comparing it to. Plus, the strategic thinking, creative direction, and premium finishing required for a successful campaign still demand professional expertise.
A creative agency like Union can help you make that decision during the strategy phase. If the goal is human trust (e.g., a healthcare testimonial), live action is required.
A standard post-production schedule is 3 to 5 weeks from the final day of shooting to the delivery of the final assets, depending on the complexity of the edit and the number of deliverables.
We are based in Connecticut and regularly film in New York, Boston, and all of New England. However, we frequently travel nationwide for our clients.
We can provide raw footage for your internal team.
Keep exploring
Your next video should do more than look good.
Most brands settle for production. We start with strategy. Tell us what you are trying to accomplish and we will build the creative around it.
