Media Buying & Distribution
Union is a creative video agency based in Connecticut, helping marketing teams across New England and beyond turn strategy into video that performs. Six services under one roof, from AI video production to live-action brand films, built for web, social, paid media, and sales.
✦ SERVICE SNAPSHOT
The most beautiful brand film is useless if the right people never see it. Union partners with your marketing team so every asset is built for the screen it lives on — from CTV to mobile.
Teams that need their video versioned and delivered correctly for every channel and media plan.
CTV/OTT delivery, paid-social cutdowns, aspect-ratio versioning, web optimization, A/B variations.
Broadcast-compliant files, 15s/6s cutdowns, 9:16 & 1:1 versions, web-optimized files, A/B variants.
Versioning within the post schedule; ongoing on retainer.
Often on retainer · $10–20k+/mo. See pricing →
Assets that look premium on CTV and perform natively on mobile and social.
The video is finished. Now what?
Ideally, that question has already been answered.
Before creative development begins, Union works with your team to define the audience, campaign objective, channels, and role of each deliverable. Those decisions shape the concept and the result is not one video forced into multiple placements, but a connected system of assets designed to make the entire production investment work harder.
Built for the screen it lives on
A CTV spot, LinkedIn video, sales enablement asset, and conference opener may share the same central idea, but they should not feel like the same edit resized four different ways. Union builds each version around its viewing environment while maintaining a consistent creative idea across the campaign. Every asset has a clear purpose, and every channel gets what it needs.
Broadcast-compliant delivery
We deliver broadcast-compliant files with the correct audio mixing and color space for streaming platforms like Hulu, Roku, and Peacock.
Cutdowns that convert
We create specific cutdowns (15s, 6s) and aspect ratios (9:16, 1:1) designed for the unique viewing behaviors of Meta, LinkedIn, and YouTube.
Fast, native on-page
We optimize files for fast web loading and ensure the narrative structure fits the user experience of your landing pages and service hubs.
Our Distribution Support Services
We think past the final file — quality over speed, because trust is what it takes to create great work.
Asset planning
We map out every deliverable you’ll need before the shoot begins.
Media-buying partnership
We can take on the media buy ourselves. We can also work seamlessly with your internal media buyers or external performance agencies to ensure they have the creative assets they need to run successful campaigns.
A/B testing variations
We deliver multiple hooks and calls-to-action so your team can test which creative performs best in the market.
Built for regulated and competitive categories.
A strategy-first, medium-agnostic approach travels well — from highly regulated healthcare to fast-moving consumer brands.
Financial & Insurance
High-trust storytelling for regulated brands, including an ongoing national insurance AI-video retainer.
Health & Wellness
Providers, health systems, DTC wellness, and health tech explaining value and building credibility.
AEC & Industrial
Architecture, engineering, and construction brands turning complex, unglamorous work into clear stories.
CPG & Consumer
Product-led brands that need distinctive, scroll-stopping campaign and social content that still performs.
B2B & Technology
Platforms and services translating technical features into instant clarity for buyers and marketing teams.
Marketing Teams
Directors of Brand, VPs of Marketing, and Comms leads who need a partner that flexes with the goal.
The challenges this service is built to fix
“Our product is complex and no one really gets it.”
Expert video strategy and creative direction designed to translate technical features into instant clarity.
“We look and sound like every other health brand”
Strategic creative direction that skips traditional ad agency formulas to deliver standout, authentic storytelling.
“We shoot once and run out of content in a month.”
Comprehensive video strategies designed to repurpose core creative into a scalable, multi-channel content engine.
“Our video spend is hard to justify to leadership”
End-to-end campaigns where strategy, creative, production, and distribution perfectly align to deliver defensible ROI.
Everything from blank page to launch-ready assets.
Creative concept & messaging
Audience, positioning, and the single idea your video must land.
Concepting, scripting & storyboards
The film mapped out and approved before we shoot.
Channel versioning
Cutdowns sized for web, social, OTT, paid media, and sales.
Editing, color, sound & motion
Award-winning post that makes the work feel premium.
Distribution plan
Where the work runs and how it performs on each channel.
Searchable video library
Every clip tagged and owned by you, ready to reuse for life.
Medium-agnostic production
Live action, animation, motion, or AI video — and a crew across Connecticut & New England.
Compliance-aware process
Built for regulated brands, with approvals factored in from day one.
A clear path from strategy to final assets.
Five distinct stages, each with its own job. You can start with strategy alone, no commitment to produce.
Strategy
Workshops to align on audience, message, and the core creative concept before anything gets built.
Pre-production
Scripts, storyboards, casting, locations, and approvals, the film mapped and signed off before we shoot.
Production
A dedicated director and crew capture it across Connecticut, New England, or on location nationwide.
Post & versioning
Edit, color, sound, and motion — plus every cutdown sized for web, social, OTT, and sales.
Launch & library
A distribution plan for where the work runs, and a tagged, searchable library you own for reuse.
Proof, not promises.
Partnerships That Deliver, Testimonials That Prove It
Working with Union has been an absolute pleasure. Their team consistently delivers high-quality video creative assets to support our strategic campaigns that align perfectly with our global brand look and feel. They are incredibly fast with a keen eye for the critical details, flexible to change with our project timelines and enterprise billing processes, and always fun to collaborate with. Their final creative products are sharp, on-brand, and always exceed our expectations
I love working with Union. They are amazing partners and incredibly collaborative. Their “measure twice, cut once” approach has saved us so many headaches. Their communication is spot on, both with us as clients and within their own team. I’m always referring them to colleagues because I know their work is professional, creative, and most importantly, trustworthy.
I choose to work with Union because they're the best collaborative partners. I appreciate their ability to work as a team, to support me and to execute both on-time and on-budget. I rely on their ability to communicate and their vast experience, especially as it relates to the health-tech space.
Working with Union was very refreshing. From the very first call, they understood how to create videos for healthcare brands and how to create impactful videos that would connect with our local community. The result was a collection of TV Commercials that perfectly represented our brand, community, and vision!
We were referred to Union by a digital marketer we trusted. However, because I had never worked with a video production company before, I had my own natural skepticism and uncertainties around the process. All of that went away from the first conversation we had with Dustin and the team at Union. They took the time to learn our goals and our budget. From there, the entire engagement was handled with excellence. They gave us concrete milestones and timelines that were always met. It was clear they were professionals at planning and execution, which is evident in the quality of the video assets they created for us. I'd recommend Union to anyone and feel confident about it. They're one of the best companies I've worked with.
One accountable partner from strategy through launch.
Marketing teams come to Union when the work needs to stay connected from the first strategic decision through final placement. Strategy, creative, production, post, and distribution thinking sit close enough together to protect the original idea.
strategy first
We align the audience, message, creative idea, and asset system before the production approach is locked.
medium-agnostic
Live action, animation, motion, and generative tools each have a role. We recommend the format the objective actually needs.
Agency craft, no agency layers
Senior strategy and creative direction without an extra account layer between the team and the work.
One shoot, a year of assets
Plan the hero film, channel cutdowns, supporting footage, and reusable library before the shoot, not after.
What this typically costs
low-risk entry
Our low-ticket way to start concepts and a plan, with no obligation to produce.
$40k–$150k+
Most meaningful projects start at $40k; campaigns land $75k–$150k+.
$10–20k+/mo
Ongoing AI video or editing & post-production support.
Frequently
Asked Questions
Yes. We are a creative video agency, but through a strategic partnership with Q1Media, you can go right through us as a one-stop-shop.
Yes. If you have existing high-quality footage, we can often bring it into our post-production workflow and recut it for new platforms or updated messaging.
It depends on your media plan. Many campaign packages typically include one hero video (60s-90s), two to three cutdowns (15s-30s), and a library of social content.
Keep exploring
Your next video should do more than look good.
Most brands settle for production. We start with strategy. Tell us what you are trying to accomplish and we will build the creative around it.
